Intersport: #RunTheSpring

9.5

Media Type:

Digital Digital

Brand

brand

Agency

agency

Country:

France

Industry:

Recreation, Leisure, Sports

INTERSPORT, with its agency Les Gaulois and in collaboration with Nike, launches #RunTheSpring, a digital operation encouraging the French to resume running. The remix of Vivaldi's "Spring" lasts for 5 minutes and a half. Will you run 1km before the end of the track ? INTERSPORT organizes a contest on its website: #RunTheSpring. All runners who manage to run 1 km in 5 minutes 30 secondes, before the end of the remix track of Vivaldi's "Spring", will receive a special offer from INTERSPORT.

Credits

Advetising Agency:

Les Gaulois, Paris, France

Chief Creative Officer:

Xavier Beauregard

Creative Director:

Alexandre Drouillard

Art Director:

Aurélien Bigot

Copy Writer:

Benjamin Le Coz

TV prod:

Ingrid Vasseur, Jennifer Braux

Production:

SOVAGE

Director:

Lucas Posson

Producer:

Willy Morencé

Post Production:

HRCLS

Date:

April, 2017