New Feature Publishing Is Now Open. Start Publishing. | Read More.

Intersport: #RunTheSpring

9.5

Media Type:

Digital Digital

Brand

brand

Agency

agency

Country:

France

Industry:

Recreation, Leisure, Sports

INTERSPORT, with its agency Les Gaulois and in collaboration with Nike, launches #RunTheSpring, a digital operation encouraging the French to resume running. The remix of Vivaldi's "Spring" lasts for 5 minutes and a half. Will you run 1km before the end of the track ? INTERSPORT organizes a contest on its website: #RunTheSpring. All runners who manage to run 1 km in 5 minutes 30 secondes, before the end of the remix track of Vivaldi's "Spring", will receive a special offer from INTERSPORT.

Credits

Advetising Agency:

Les Gaulois, Paris, France

Chief Creative Officer:

Xavier Beauregard

Creative Director:

Alexandre Drouillard

Art Director:

Aurélien Bigot

Copy Writer:

Benjamin Le Coz

TV prod:

Ingrid Vasseur, Jennifer Braux

Production:

SOVAGE

Director:

Lucas Posson

Producer:

Willy Morencé

Post Production:

HRCLS

Date:

April, 2017

Ad of the day

Ad of the Day | JPMorganChase: Make Momentum Happen 9.0 Ad of the Day | Hitachi: Action for a Sustainable Future 9.8 Ad of the Day | Spud: Farmer 9.0

Latest News

test

Sep. 10, 2024

test

VML has been awarded Global Network of the Year, Jung Von Matt Germany wins Global Agency of the Year and Omnicom is Holding Company of the Year

Orlando Wood & The Garage Entertainment Launch Creative Effectiveness Course: "Advertising Principles Explained (a.p.e.)"

Sep. 10, 2024

Orlando Wood & The Garage Entertainment Launch Creative Effectiveness Course: "Advertising Principles Explained (a.p.e.)"

Last year brands spent over $750 billion on advertising worldwide