Institute for Canadian Citizenship: Disparity Coin

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Media Type:

Online Online

Brand

brand

Agency

agency

Country:

Canada

To mark the 75th anniversary of the Canadian Citizenship Act, the Institute for Canadian Citizenship (ICC) has launched a new campaign for Canadian Citizenship Week (May 23–29) to remind Canadian citizens of the benefits of immigration. While two-thirds of Canadians acknowledge the benefits immigrants bring, newcomers remain systemically underemployed relative to their Canadian-born peers, causing many to reconsider staying in Canada.

Credits

Global Chief Creative Officer:

Bas Korsten

Date:

May, 2022

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