Insight Publicis: Say It
Media Type:
Film
Agency
Country:
Industry:
Most men in traditional african societies are averse to displays of affection and words of affirmation from loved ones. The phrase “I Love You” is almost a taboo and is often received with cynicism and sometimes...awkward silence. Especially by Fathers. This social experiment seeks to recondition the minds of adult Nigerian men, reshaping their responses to the 'L' word. Leveraging the Father's Day celebration, we want to consciously get people to express love to adult male figures, especially fathers.
Credits
Advertising Agency:
Insight Publicis, NigeriaExecutive Creative Director:
Chuka ObiCreative Director:
Jolomi AwalaArt Directors:
Toheeb Pfg, Jason Rotas, Adebiyi Grillo, Mayowa OlawoleCopywriters:
Segun Ayinla, Cephas Afolabi, Jolomi AwalaProduction Company:
Guava StudiosProducer:
Kayode AjayiDirectors / DOP / Lighting & Art Direction:
Toheeb Pfg, Jason RotasEditor:
Toheeb PfgDate:
June, 2020
Ad of the day
Ad of the Day | JPMorganChase: Make Momentum Happen
9.0
Ad of the Day | Hitachi: Action for a Sustainable Future
9.8
Ad of the Day | Spud: Farmer
9.0
Latest News
Jul. 03, 2026
HAMLET Sign Rising Star Director Jasper de Maeseneer for Global Representation
International production company HAMLET have signed rising star director, and Gold You Director Award (YDA) winner, Jasper de Maeseneer to their roste
Sep. 10, 2024
test
VML has been awarded Global Network of the Year, Jung Von Matt Germany wins Global Agency of the Year and Omnicom is Holding Company of the Year