Independent Enthusiasts for Gun Control: Every 27th Case
Media Type:
Experiential
Brand
Agency
Country:
Industry:
The unthinkable website webrifle.org was created by a group of enthusiasts to learn if Internet users can kill people online. A social experiment had a goal to understand if people are responsible enough to own guns without any gun control. They simply gave out guns to everyone. After a fast registration process a visitor was given a number in a line and after a queuing could control a robotized rifle with his mouse or arrow keys and shoot by pressing a space button. Activists closed a small city square for a day and brought actors to make it as real as possible. When a person was at the gunpoint an operator enabled a trigger button. If someone pressed it the operator told the person at the gun point to fall. After a few rehearsals they could fall very convincingly.
Credits
Advertising Agency:
Publicis, Moscow, RussiaExecutive creative director:
Anton ZiminCreative group head:
Andrey YarynichArt director:
German KapitonovCopywriter:
Nikita Bochharov, Alexandra ZaitsevaJunior copywriter:
Anton FedoseevDate:
March, 2017
Ad of the day
Ad of the Day | JPMorganChase: Make Momentum Happen
9.0
Ad of the Day | Hitachi: Action for a Sustainable Future
9.8
Ad of the Day | Spud: Farmer
9.0
Latest News
Jul. 03, 2026
HAMLET Sign Rising Star Director Jasper de Maeseneer for Global Representation
International production company HAMLET have signed rising star director, and Gold You Director Award (YDA) winner, Jasper de Maeseneer to their roste
Sep. 10, 2024
test
VML has been awarded Global Network of the Year, Jung Von Matt Germany wins Global Agency of the Year and Omnicom is Holding Company of the Year