Incucai: Through Your Eyes

9.0

Media Type:

Digital Digital

Brand

brand

Agency

agency

Country:

Argentina

Industry:

Public Interest, NGO

Sony Music worked together with Argentina's leading organ donor organization NCUCAI and agency Wunderman Thompson Argentina to create a music video that you can't see - to highlight the cause of those with eye diseases who are awaiting cornea transplant. The aim is to get more people to plan to donate their corneas (after death)

Credits

Advertising Agency:

Wunderman Thompson Argentina

Latam Chief Creative Officers:

Dany Minaker, Patán Tarazaga

Creative Directors:

Juan Ignacio Calvo, Matias Martty

Copywriter:

Nicolas De Michele

Art Director:

Francisco Cerutti

Designer:

Federico Alfonso

Head of Production:

Maite Orlievsky

Head of Social Media Strategy:

Gabriela Gardini

Account Directors:

Carolina Graziano, Sofi Amestoy

Technology Director:

Mercedes Aizawa

Technical Lead:

Javier Corra

Developer:

Pablo Mendoza

Project Manager Lead:

Bárbara Laffue

Project Manager:

Julián Leonetti

QA Team:

J. Laurito, P. Lopez Reyes

Date:

February, 2020