Previous Case Change One Life: Read to me -Pamela Anderson Next Case Kohler: Never Too Wanted

IKEA: Win at Sleeping

9.3

Media Type:

Brand

Agency

Country:

Industry:

Retail Services

It’s strange to think of sleeping as something you can get better at. But in our latest IKEA advert, and this instalment of the #WonderfulEveryday, we’re rallying the nation to raise their game at bedtime, so they can win at sleeping.

Credits

Advertising Agency:

Mother London, UK

Directed by :

Jones & Tino/ Stink

Date:

January, 2017

#Funny #Wonderful Everyday

More from IKEA

IKEA: Time to Take What's Theirs 9.0

IKEA: Time to Take What's Theirs, 3 10.0

IKEA: Time to Take What's Theirs, 2 9.5

IKEA: Time to Take What's Theirs, 1 9.0

IKEA: Father's Day / Screws, 2 10.0

IKEA: Father's Day / Screws, 1 9.5

IKEA: Mother's Day 10.0

People Also Viewed

Studio Yes: Recruitment Video 9.0

Ad of the Day | Three: Phones are good 9.8

Rema 1000: Smart House 9.8

Tommee Tippee: Everywhere They Look 9.7

Ad of the Day | Mentos: The Man With A Coin 9.8

PokerStars: Poker Face 9.7

Ad of the Day | Zulu Alpha Kilo: Out of Advertising 9.9

Ad of the day

Ad of the Day | JPMorganChase: Make Momentum Happen 9.0

Ad of the Day | Hitachi: Action for a Sustainable Future 9.8

Ad of the Day | Spud: Farmer 9.0

Latest News

Embargo test

Sep. 15, 2026

Embargo test

test embargo

IKEA Sweden Cleans up its Act in New Outdoor Campaign

Aug. 29, 2026

IKEA Sweden Cleans up its Act in New Outdoor Campaign

The storage boxes are filled with everything from toys to clothes, vintage records