IKEA: Make your sleep count, 2
Media Type:
Print
Brand
Agency
Country:
Industry:
The main rationale behind the campaign is building on how people would fall asleep wherever they are when they're feeling tired, but that doesn't necessarily mean that their sleep counts, specially if it's not in the comfort of their own IKEA bed.
Credits
Advertising Agency:
Kijamii, Cairo, EgyptCreative Team:
Ahmed Moheeb, Nadine HeshamArt Director:
Ahmed MoheebSenior Copywriter:
Nadine HeshamPhotographer:
Ahmed Tarek BayoumiDate:
October, 2016
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