IKEA: It Won't Feel Like Home 'Til it Feels Like You
Media Type:
TV
Brand
Agency
Country:
Industry:
IKEA launches a new campaign to highlight the importance for everyone to have a home where they feel like they belong. In this new campaign, IKEA shows that home can feel strange and unwelcoming until it is somewhere that reflects who you are. Whether that be shelving to show off passions proudly, creating kitchen storage to equip the resident foodie, or carving out the perfect area for crafts; IKEA’s mission is to help create a home that is unmistakably you, with options that are designed to be affordable for all. IKEA's product range is at the heart of the campaign, with everything designed to create a space that can fit all types of personalities. Including affordable storage to house a growing collection of vinyls, to a pegboard to proudly display winning trophies.
Credits
Advertising Agency:
Mother London, UKDate:
October, 2022
Ad of the day
Ad of the Day | JPMorganChase: Make Momentum Happen
9.0
Ad of the Day | Hitachi: Action for a Sustainable Future
9.8
Ad of the Day | Spud: Farmer
9.0
Latest News
Jul. 03, 2026
HAMLET Sign Rising Star Director Jasper de Maeseneer for Global Representation
International production company HAMLET have signed rising star director, and Gold You Director Award (YDA) winner, Jasper de Maeseneer to their roste
Sep. 10, 2024
test
VML has been awarded Global Network of the Year, Jung Von Matt Germany wins Global Agency of the Year and Omnicom is Holding Company of the Year