IBM: Watson at Work, Golf

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Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

Industry:

Electronics, Technology

IBM Watson is learning everything about the game of golf, from terminology, to historical player performance, to course data. With Watson, fans can get extra insight on the game as they watch it.

Credits

Advertising Agency:

Ogilvy & Mather, USA

Managing Director:

Liam Parker

Group Planning Director:

Eva Augustyn

Executive Creative Director:

Jeff Curry, George Tannenbaum

Executive Group Director:

Jeremy Kuhn

Executive Producer:

Steve Ford

Director of Music:

Karl Westman

Music Producer:

Joanna Starling

Creative Director:

Rich Wallace, Niels West

Senior Producer:

Joe Maire, Sarah Pascale

Account Director:

Soohan Han

Senior Planner:

Nika Gokhman

Senior Art Director:

Dennis Kung

Senior Copywriter:

Greg Kissler

Senior Copywriter:

Stephanie Cajucom

Senior Art Director:

Simon Woodham

Account Supervisor:

Emilia Pittelli

Production Company:

Mill +

Director:

Tom Basis, Paul Mitchell

Executive Producer:

Zu Al-Kadiri

Producer:

Tia Perkins

Director of Photography:

Michael Girandola

Editorial:

358

Editor:

Matthew Campbell, Rachel Greco, Jason Webb

Date:

April, 2017