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Hyundai: IONIQ Defying Convention

9.0

Media Type:

Film

Brand

Agency

Country:

Germany

Industry:

Automotive

Hyundai and their Global Digital Lead agency, Jung von Matt SPREE produced a documentary that reveals the key decisions behind the all-electric IONIQ 5 being named World Car of the Year 2022. As Hyundai's reputation continues to rise around the globe, the IONIQ 5’s victory marks the brand as a major player in the automotive industry. The story, "IONIQ, DEFYING CONVENTION", focuses on the risks that the brand took to develop the award-winning vehicle, tracing Hyundai's challenger spirit back to its founder and first ever model, the Pony. The IONIQ 5 is the first vehicle in the IONIQ range that utilises the company's dedicated electric vehicle platform - the E-GMP.