HOY Buenos Aires and Havas Argentina: Turn Off Your Brand
Media Type:
Experiential
Agency
Country:
Industry:
On March 26th, HOY and Havas joined the celebration of Earth Hour with their clients, intervening
the main digital screens of public roads, displaying the brands in a sustainable mode. The aim was to generate a unique message of awareness and energy saving to inspire everyone to join in. At8.30pm, they reduced the power on LED screens by up to 87% under the hashtag #ChangeForClimateChange, making a poster consume as little as possible on Earth Hour with the help of brands such as Andrómaco, Aveno, Buquebus, Claro, Dermaglós, Flybondi, Fundación Vivienda Digna, JVC, Hipoglós, LÓreal, Movistar, Puma, Renault and Tuenti, among others.
Credits
COO:
Elina MendezCCO:
Tony WaissmannDGC:
María Luján DonaireHead of Craft and Innovation:
Hernán DamilanoArt Director:
Carlos MezaCopywriter:
Kike RaboyAgency Producer:
Marcelo VegaEditing:
Melina GennaroPM:
Lola ManzurCOO Havas Media Argentina:
Carolina SabhaTrader Havas:
Noelia MansillaMarketing Director:
Dulcinea SedamDate:
May, 2022
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