Helsi: Mask The Tunnels

9.3

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Ukraine

Industry:

Health, Beauty

Client: Helsi is an IT health service that in cooperation with government hospitals helps people care of their health. Problem: In Ukraine majority of people wearing surgical face masks pull them down under their noses. And that makes masks useless. Solution: The agency came up with the idea to make people wear masks properly. The idea shows that unmask nose holes are a perfect way for heavy virus traffic.

Credits

Advertising Agency:

Havas Creative Group Ukraine

Creative Director:

Eugene Ivasyuk

Art Director:

Pavlo Melnyk-Krysachenko

Head Of Communication:

Helene Medved

Date:

March, 2020