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Heineken: Ode to Close
Media Type:
Film
Brand
Agency
Country:
Industry:
We’re further apart.
Yet, we’re closer than ever.
We can’t be near to all those who matter right now, but we can stay connected.
Share a FaceTime toast. Come together in a chat group. Write a message to an old friend.
Tell us how you’re staying connected while staying safely apart. Comment below!
Ode to Close poem:
“The handshakes, the high-five,
the fist bumps, the flirt eyes,
the team breaks, dap greetings,
thumb wrestling, and cheek pinching,
hi kisses, bye kisses, air kisses, French kisses,
back-slaps, the love taps, the happy claps,
the hugging, the piggy backs, the holding,
the bear hugs, the strolling, the squeezing,
the hand-in-hand, the eye-to-eye,
holding closely, the hugging goodbye.
With the million ways of being together...
...now it’s staying apart that brings us closer than ever."
Credits
Advertising Agency:
Publicis ItalyDate:
April, 2020
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