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Heart Research UK: Heart Disease is Her Disease

9.0

Media Type:

Brand

Agency

Country:

United Kingdom

Industry:

Public Interest, NGO

Heart disease kills twice as many women in the UK as breast cancer and yet it is still largely considered a male disease. Symptoms are often misunderstood and misdiagnosed and awareness is low - almost non-existent. AML Group, in partnership with Stink Films, has created a TV, OOH, print, radio and social campaign for leading charity, Heart Research UK to build awareness of heart disease in women - and ultimately save lives.