Head and Shoulders: Yarmulke Switch

9.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Israel

Industry:

Health, Beauty

In Judaism one must cover his head due to humble for god. So we used Yarmulkes – the traditional head cover. The Western wall in Jerusalem is the holiest Jewish site in the world, prior to entering the site one must put on a Yarmulke, a traditional brimless cap. So with 10 Million visitors per year one could say that the Western Wall sees the largest turnover of head-covers per single location in the entire world, making it the perfect location for the largest-ever dandruff testing demo.

Credits

Advertising Agency:

Grey Israel

CEO:

Amir Guy

Chief Creative Officer:

Tal Riven

Creative Directors:

Yonatan Title, Asa Keren

Senior Copywriter:

Shay Chikotay

Senior Art Director:

Moti Rubinstein

Producer:

Nava Siman-Tov

Global Chairman:

Per Pedersen

Europe Creative Chairman:

Eduardo Maruri

Media Company:

MediaCom

CEO:

Yaron Farizon

Comms Planning Director:

Gilad Kat

CEO, Mediacom connections:

Yaron Farizon

Client Service Director:

Shimi Hamias

Commercial Director:

Yulia Shavelzon

Planning and Activation Leader:

Dana Wolfsfeld

Production:

Bulldozer

PR Company:

Stern Ariely Saar

CEO:

Pupi Ariely

Brand Manager:

Shahar Cohen

PR Manager:

Michal Bar- Tal

Country Manager P&G:

Ophir Guttman

CMO:

Roni Shacham

Brand Manager P&G:

Liron Schifter

Date:

May, 2019