Hansaplast: Emotional Wounds

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Media Type:

Experiential Experiential

Brand

brand

Agency

agency

Country:

Germany

Industry:

Pharmaceutical

Hansaplast, a 90+ year Beiersdorf brand, recently partnered with FCB on the launch of 'Hearts,' the first-ever bandage with two unique category innovations. The bandages do not heal physical scrapes and wounds, but instead help soothe the emotional fears and “wounds” experienced by kids aged two to six.

Credits

Advertising Agency:

FCB, Hamburg, Germany

Film Director/DOP:

Kassim Olivier

Editor/Animator:

Simon Schuurman

Child Psychologist:

Carole Grosman

Illustrators:

Julie Hoyas, Andrea Rivola, Belle Lee, Toyzmachin, Wazza Pink

Chief Client Officer:

Erika Darmstaedter

Executive Creative Management:

Karen Corrigan

Chief Creative Officer:

Geoffrey Hantson

Creative Director:

Philippe Fass

Concept Provider:

Catherine Hermans

Copywriter FR:

Bill Bilquin

Group Account Director:

Isabelle Koelman

Account Manager:

Anne-Lore Vestraets

DTP:

Romaine Dhainaut

Graphic Designer:

Anna Touvron, Lennert Vedts

Producer:

Sophie Gunsbourg

Date:

May, 2017