Greene King Brewery: Inner Circle

8.5

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Alcoholic Drinks

Engine Creative is launching a humorous VOD and social campaign for Greene King's Ice Breaker pale ale showing that the brand won’t help people to break the ice in social situations. It’s just a great tasting beer, filled with hoppy goodness. Aiming to build recognition and awareness of the craft beer and give it a memorable identity, the campaign called "It’s Just A Name" consists of three films which shed light on the highs, lows and awkwardness of social situations. In the films, people are inspired by their can of Ice Breaker to be bold and break the ice in a social situation. But every time they try, they realise that, sadly, Ice Breaker is just a name and doesn’t turn them into a social superhero.

Credits

Advertising Agency:

Engine, London, UK

Creative Director:

Steve Hawthorne

Art Director:

Doug Redfern

Copywriter:

Joe Roberts

Head of Strategy:

Laura Sammarco

Strategist:

George Poynter

Account Management:

Kelly Mahon, Richard Williams, Harriet Pinnington

Client Managing Director:

Ed Norrington

Agency Producer:

Henry Davies

Director:

Devon Ferguson

Executive Producer:

Kate Elson

Producer:

Dominic Wilcox

Editor:

Spencer Ferszt

Post-production:

Nineteen-Twenty

Grade:

Kal Van Beers

Sound Design:

Tony Rapaccioli

DoP:

Richard Mott

Marketing Director:

Will Hemmings

Marketing Controller:

Alex Radcliffe

Senior Brand Manager:

Annabel Clark

Ice Breaker Brand Manager:

Amina Ali

Date:

August, 2022