Google: Adsafety

10.0

Media Type:

Digital Digital

Brand

brand

Agency

agency

Country:

South Korea

Industry:

Electronics, Technology

'Adsafety' helps prevent unhealthy contents through Google's artificial intelligence that identifies images including video. AI exposes public service ads which is contrasting to unhealthy images. Public service ads are posted Not only on YouTube but also in the ad space exposed on the website. Users will recognize critical aspects of the content, whether they intended to view it or not.

Credits

Advertising Agency:

Dankook University, Yongin-si, South Korea

Creative Director:

Doohee Hong

Art Directors:

Gayoung Kim, Daeun Lee

Date:

April, 2017