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Go viral to stop the virus: #GoViralToStopTheVirus

10.0

Media Type:

Print Print

Agency

agency

Country:

India

Industry:

Public Interest, NGO

#GoViralToStopTheVirus is a collaborative effort by artists around the world to battle the atmosphere of depression and fear in the world through positive artistic posts in social media. The brief given to the artists was, they had to use the shape of COVID 19 and give it a positive twist. The challenge is they can’t show the virus negatively. It can’t be shown as a weapon, a bomb or a round blade. It has to be shown in a positive light, to spread a positive message. The shape of the virus that spreads dread and anxiety, has to be used as a symbol to spread hope and positivity.

Credits

Advertising Agency:

SoS Ideas, Kolkata, India

Executive Creative Directors:

Souvik Misra, Soubhik Payra

Art Director:

Biswarup Nath

Copywriter:

Uttaran Choudhuri

Date:

May, 2020

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