Global Women: Career-Limiting Move

9.0

Media Type:

Integrated Integrated

Brand

brand

Agency

agency

Country:

New Zealand

Industry:

Public Interest, NGO

What’s the most career-limiting thing you can do? It turns out that if you’re a woman, it’s having a baby. There’s a clear and obvious cost to women and their careers that goes hand in hand with their ability to have children. It’s often referred to as the ‘motherhood penalty’ and it limits a woman’s potential earnings by 12.5% - for her entire career. Let’s drop the ‘Motherhood Penalty’ and make parenthood and work, work for everyone.

Credits

Advertising Agency:

Saatchi & Saatchi New Zealand

Date:

March, 2021