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Generations Against Bullying: Your Voice
Generations Against Bullying: Stopping Power
Media Type:
Print
Brand
Agency
Country:
Industry:
Words have stopping power. If you see someone being bullied, all you have to do is say something. Just getting involved in a nonthreatening way stops the bullying in less than 10 seconds 85% of the time. That’s the difference between a bystander and an upstander.
Most schools combat bullying by training teachers, administrators and parents on how to recognize the signs of this devastating epidemic. But those efforts have been highly unsuccessful. So Generations Against Bullying (GAB) is taking a different approach. They're empowering the children. And the results have been staggering. If a bystander to bullying gets involved in a nonthreatening way (what GAB calls becoming an Upstander), the bullying stops in less than 10 seconds 85% of the time. This campaign helps students understand the immense power they have to stop bullying.
Credits
Advertising Agency:
Bader Rutter, Milwaukee, USACreative Director:
Mike FredrickArt Director:
Kerry Tasch KorrerCopywriter:
Mark HendersonPhotographer:
Lindsay GallupDate:
May, 2017More from Generations Against Bullying
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