Previous Case
Chevrolet Camaro: The Human Race
Next Case
Coca Cola: Football May Be Dangerous, Brazil vs. Argentina
French Federation of Cardiology: Let Them Fall
Media Type:
TV
Brand
Agency
Country:
Industry:
When they play, when they run, when they cycle, climb, soccer or skate, children can get hurt. But do you know that this is not where they take the most risks?
The campaign by French agency Les Gaulois responds to research showing that 5-17 year olds are becoming less active, while spending more time seated in front of screens and thus losing up to 25% of their cardio-vascular capacity.
Credits
Advertising Agency:
Les Gaulois, Paris, FranceDirector:
Henry MasonProducer:
Karen BarelProduction Company:
Quad Productions/ Quad GroupTV producer:
Sarah BouadjeraCopywriter:
Frederick Lutge, Ludovic MiègeArt director:
Jordan MolinaExecutive creative director:
Xavier BeauregardDate:
March, 2017
Ad of the day
Ad of the Day | JPMorganChase: Make Momentum Happen
9.0
Ad of the Day | Hitachi: Action for a Sustainable Future
9.8
Ad of the Day | Spud: Farmer
9.0
Latest News
Jul. 03, 2026
HAMLET Sign Rising Star Director Jasper de Maeseneer for Global Representation
International production company HAMLET have signed rising star director, and Gold You Director Award (YDA) winner, Jasper de Maeseneer to their roste
Sep. 10, 2024
test
VML has been awarded Global Network of the Year, Jung Von Matt Germany wins Global Agency of the Year and Omnicom is Holding Company of the Year