French Federation of Cardiology: Let Them Fall

10.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

France

Industry:

Health, Beauty

When they play, when they run, when they cycle, climb, soccer or skate, children can get hurt. But do you know that this is not where they take the most risks? The campaign by French agency Les Gaulois responds to research showing that 5-17 year olds are becoming less active, while spending more time seated in front of screens and thus losing up to 25% of their cardio-vascular capacity.

Credits

Advertising Agency:

Les Gaulois, Paris, France

Director:

Henry Mason

Producer:

Karen Barel

Production Company:

Quad Productions/ Quad Group

TV producer:

Sarah Bouadjera

Copywriter:

Frederick Lutge, Ludovic Miège

Art director:

Jordan Molina

Executive creative director:

Xavier Beauregard

Date:

March, 2017