Ford: Don't Tap And Drive

10.0

Media Type:

Digital Digital

Brand

brand

Agency

agency

Country:

Italy

Industry:

Automotive

GTB Rome, the WPP agency fully dedicated to the Ford Italia client, has for years extensively worked to communicate the principle of responsible driving. This process started in 2015, particularly covering the subject of the dangers of using a smartphone while driving.

Credits

Advetising Agency:

GTB, Rome, Italy

Managing Director:

Sergio Baratelli

Executive Creative Director:

Federico Russo

Art Director:

Stefania Esposito

Copywriter:

Elisabetta D’Alessandro, Roberto Ottolino

Social Media Director:

Danielantonio Di Palma

Social Media Manager:

Claudia Spaziano

Client Service Director:

Andrea Manfredonia

Business Director:

Chiara Di Loreto

Media Client Service Director:

Luigi Sorrentino

Media Digital Supervisor:

Laura Arena

Senior Digital Planner:

Claudia Andreassi

Junior Digital Planner:

Federica Marchetti

Head of Production:

Mara Bruschetti

Production Manager:

Massimo Candidi

Photographer:

Lorenzo Poli

Date:

May, 2017