Ford: Don't Tap And Drive
Media Type:
Digital
Brand
Agency
Country:
Industry:
GTB Rome, the WPP agency fully dedicated to the Ford Italia client, has for years extensively worked to communicate the principle of responsible driving. This process started in 2015, particularly covering the subject of the dangers of using a smartphone while driving.
Credits
Advetising Agency:
GTB, Rome, ItalyManaging Director:
Sergio BaratelliExecutive Creative Director:
Federico RussoArt Director:
Stefania EspositoCopywriter:
Elisabetta D’Alessandro, Roberto OttolinoSocial Media Director:
Danielantonio Di PalmaSocial Media Manager:
Claudia SpazianoClient Service Director:
Andrea ManfredoniaBusiness Director:
Chiara Di LoretoMedia Client Service Director:
Luigi SorrentinoMedia Digital Supervisor:
Laura ArenaSenior Digital Planner:
Claudia AndreassiJunior Digital Planner:
Federica MarchettiHead of Production:
Mara BruschettiProduction Manager:
Massimo CandidiPhotographer:
Lorenzo PoliDate:
May, 2017
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