FIFA: The shoe that lets grass grow

9.7

Media Type:

DM DM

Brand

brand

Agency

agency

Country:

USA

Industry:

Recreation, Leisure, Sports

FIFA will design the firs soccer shoe that grows new grass with every step you play. While playing and applying pressure, the grass seeds are pushed down into the cleats and are firmly planted into the earth.

Credits

Advertising School:

School of Visual Arts, New York, USA

Creative Director:

Frank Anselmo

Art Directors / Copywriters / Illustrators / Photographers:

Jasper Vierboom, Mitchell Diercks

Date:

June, 2017