Federation of Quebec Alzheimer Societies: Loved Ones Forget Themselves Too

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Canada

Industry:

Public Interest, NGO

The Alzheimer disease isolates over 153 000 Quebecers and it is estimated that, by 2031, the number of Quebecers diagnosed with a neurocognitive disorder will increase by 70%. With the tagline: loved ones forget themselves too, the Alzheimer's Society wanted to remind caregivers that help is available to them.

Credits

Advertising Agency:

Cossette, Montreal, Canada

Chief Creative Officers:

Peter Ignazi, Louis-Philippe Tremblay

Creative Director:

Richard Rochette-Villeneuve

Copywriter:

François-Julien Rainvillea

Artistic Director:

Alexandre Jutras, Dorian Coureau

Business Lead:

Mario Deschambault

Product Lead:

Jo-Annie Tétreault, Étienne Bolze

Strategy:

David Thomas, Andréane Voyer

Media:

Olivier Gilbert, Jean-Sébastien David

Producers:

Mélissa Audette, Michel David

Production House:

SOMA

Director and Photographer:

Christian Tremblay

Director of Photography:

Jonathan Decoste

Editor:

Marc Denault

Post-Production:

Attraction Post

Recording Studio:

Lamajeure

Audio Engineer:

Mathieu Morin

Date:

March, 2021