Fairtrade Foundation: Don't Feed Exploitation

10.0

Media Type:

Experiential Experiential

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Public Interest, NGO

Cheap food on the high street often means someone else is paying the price. Low incomes in developing countries keeps farmers in poverty. This leads to poor healthcare, dangerous working conditions and having to send their young children to work. Would people still love a bargain if we brought these problems closer to home?

Credits

Advertising Agency:

AMV BBDO, London, UK

Director:

Johnny Hopkins/ ACNE

Date:

February, 2017
#Emotional