Eton x Beatles: Ticket to Buy

1.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

USA

Industry:

Fashion

Launching this week, luxury shirt brand Eton offers fans early access to its new limited-edition Beatles collection ahead of the general public release. By turning the world’s most overlooked commerce asset, the barcode, into a code for early access to the new collection at etonshirts.com, Eton allows The Beatles’ biggest fans to be the first to purchase the collection.

Credits

Business Director:

Frida Karlsson

Senior Strategic Project Manager:

Jakob Norrby

Creative Director:

Petter Rudwall

PR Director:

Frida Lind

Art Director:

Gustaf Anker Soderman

Copywriter:

Pontus Thoren

Copywriter:

Danielle McMaster

Creative Strategist:

Nathalie Eggenberger

Director:

Lucas Lennig

Editing:

Petrus Lidbeck

Designer:

Andreas Knutsson, Agnes Roosman, Giancarlo Mitidieri

Brand Communications Director:

Janelle Hallberg

Global PR Director:

Julia Olsson

Marketing Campaign Lead:

Ines Mourali

Creative Lead:

Richard Andersson

Styling:

Victor Rotting

Production & Still Photography:

Magnus Eklof

Videographer / Editor:

Filip Hammar

Color Grading:

Fabian Tellermark

Retouch:

Simon Kivela, Sebastian Svard

Production Coordinator:

Sara Sjölin

Make-up & Hair:

Tony Lundstrom

Date:

November, 2023