Estadao: The Corruption Converter

10.0

Media Type:

Digital Digital

Brand

brand

Agency

agency

Country:

Brazil

Industry:

Public Interest, NGO

The digital platform The Corruption Converter shows readers of the Estadão.com.br portal exactly how much corruption costs the Brazilian people. The tool allows users to calculate the benefits and services that could have been provided with the funds had they not been diverted because of corruption. The tool automatically converts the amounts reported in articles about corruption into objects, such as ambulances, vaccines, school meals, medication and sports courts, among many others.

Credits

Advetising Agency:

FCB, Sao Paulo, Brazil

Chief Executive Officer:

Joanna Monteiro

Chief Executive Director:

Fábio Simões

Art Director:

Rafael Beretta, Andre Vervloet

Copywriter:

Romero Cavalcanti

Graphics Production:

João Albertini, Diego Bischoff, Daniela Fonseca, Camila Galdencio

Reviewer:

Miriam Audi, Paula Costa, Luciana Palmieri

Art Buyer:

Tina Castro, Carol Silva, Daniel Gonçalves

Projects:

Gerson Lupatini, Suelen Mariano

Technology:

Gerson Lupatini, Marcio Bueno

Creative Technologist:

Victor Hugo Odo

Digital Production:

UmStudio.com

Account:

Cris Pereira, Anna Santana, Henrique Silva, Juliana Peralta, Renato Coelho

RTV:

Charles Nobili, Pedro Lazzuri, Ricardo Magozo, Natasha Zaminiani, Mariana Carneiro

Motion:

Rodrigo Resende, Thiago Scalon

Editor:

Dudu Doria, Thiago Scalon

Photography:

Antonio Brasiliano

Client Approval:

Flavio Pestana, Marcelo Moraes, Marcela Dalla Torre

Date:

May, 2017