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Equal Pay Day: Just Because Dad Works from Home Doesn't Mean He Does More at Home
Media Type:
Integrated
Brand
Agency
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Industry:
This year's Equal Pay Day takes place on March 25, 2021. Men still earn more than women and one of the main reasons for this is our division of roles at home: 8 out of 10 Belgian women take care of household chores every day. In addition to their paid job, women do about 75% of the unpaid work worldwide. The COVID pandemic has only increased this inequality. To address this, mortierbrigade created a visual and a video showing that now we work more from home, the message of balancing chores is more important than ever.
Credits
Advertising Agency:
Mortierbrigade, Brussels, BelgiumCEO:
Jens MortierExecutive Creative Director:
Joost BerendsBrand Design Director:
Philippe De CeusterCreatives:
Toon Vanpoucke, Morgane ChoppinetStrategy:
Laura DeknockHead of Production:
Charlotte CoddensProducer:
Margaux MariensCross Media Designer:
Kaatje SchreursDTP:
Sophie BayeulProduction Company Photo:
Initials LAPhotographer:
Jef BoesProducer Photo:
Lise EveraertProduction Company Film:
CaviarDirector Film:
Leander Hanssen JrExecutive Producer:
Eva Van RietMusic:
Red ZebraDate:
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