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Elite Hotels of Sweden: Sounds of Elite Hotels

9.4

Media Type:

Brand

Agency

Country:

Sweden

Industry:

Transport, Tourism

Swedish hotel chain Elite Hotels is hoping to lure visitors back to travel again after the pandemic with a campaign that focuses on an unexpected aspect of hotel stays—their sounds. The work, by Stockholm and Hamburg-based agency Volt, includes a series of digital videos that take a microphone to some very specific hotel noises: meals being prepared in the hotel kitchen; luggage wheeled down a hallway; the sizzle of the sauna; the tinkle of room service arriving on a tray.