Elite Chocolate: Embracing the Haters

5.0

Media Type:

DM DM

Brand

brand

Agency

agency

Country:

Israel

Industry:

Confectionery, Snacks

Relaunching Elite Chocolate’s classic chocolate bars Israelis love to hate.

Credits

Advertising Agency:

BBR Saatchi & Saatchi, Israel

Chief Executive Officer:

Ben Muskal

Chief Creative Officer:

Yaron Perel

Creative Director:

Shay Israel

Art Director:

Yuval Zuckerman

Copywriter:

Ronni Azulay

Digital Creative Director:

Idan Kligerman

Creative Social:

Nofar Birenbaum, Eshchar Cohen

Creative Digital:

Gal Mamalya

VP Strategic Planning:

Yossi ‘Joe’ Baruch

Strategic Planners:

Zemer Doron, Asaf Hauschner Regev, Lora Goichman

Marcom Director:

Eva Hasson

VP Group Account Head:

Lee Bryn

Account Supervisors:

Sivan Bar-Dagan, Ronny Chaikin

Account Executives:

Lior Ben Izhak, Tye Schreiber

VP Production:

Iris Israeli

Agency Producer:

Bosmat Ben-David

Video Editor:

Leehou Porat

Date:

March, 2020