El Comercio: SAP
Media Type:
Film
The main mission of a good newspaper like El Comercio is to cut through the clatter to bring its readers the truth. We wanted to get across this very specific benefit in a TV commercial. To do so we took advantage of Second Audio Program (SAP), a technology that allows for television content to be broadcasted with two audio tracks. We used this feature to create an interactive piece with two alternate audio tracks where the viewer could discover the uncomfortable truth behind a politician’s resignation at the touch of button.
Credits
Advertising Agency:
Circus Grey, Lima, PeruChief Creative Officer:
Juan Carlos Gómez de la TorreExecutive Creative Director:
Emiliano González De PietriAccount Director:
Roxana PandoAccount Executive:
Claudia BellidoProduction Company:
Tunche FilmsMedia Agency:
StarcomDate:
June, 2015
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