El Comercio: SAP

9.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Peru

Industry:

Media

The main mission of a good newspaper like El Comercio is to cut through the clatter to bring its readers the truth. We wanted to get across this very specific benefit in a TV commercial. To do so we took advantage of Second Audio Program (SAP), a technology that allows for television content to be broadcasted with two audio tracks. We used this feature to create an interactive piece with two alternate audio tracks where the viewer could discover the uncomfortable truth behind a politician’s resignation at the touch of button.

Credits

Advertising Agency:

Circus Grey, Lima, Peru

Chief Creative Officer:

Juan Carlos Gómez de la Torre

Executive Creative Director:

Emiliano González De Pietri

Copywriters:

Nicolás Soto, Christian Merino

Art Directors:

Francisco Valenzuela, Carlos Cardenas

Agency Producers:

Gabriel Cano, Renzo Merket

Account Director:

Roxana Pando

Account Executive:

Claudia Bellido

Production Company:

Tunche Films

Music And Sound Design:

Kazoo, Sin Anestesia

Media Agency:

Starcom

Date:

June, 2015