eBay: You Will Think of eBay Differently

10.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

France

Industry:

Professional Services

A Christmas sweater for dogs? A collection of miniature perfumes? A dancing cactus? No, I know, a desktop guillotine! Through this new campaign, eBay challenges our preconceived ideas to better demonstrate the extent and quality of its inventory. Always with humor, the brand portrays the hasty judgment of those who receive an eBay package and mistakenly imagine its content. We dive into the thoughts of a teenager at his birthday party or a slightly mocking colleague to be surprised at the opening of the package, just like them.

Credits

Advertising Agency:

Artefact 3000, France

Executive Creative Director:

Fabienne Fiorucci Fouï

​Copywriter:

Julie Cointy

Art Director:

Margaux Ferrand

Strategic Planners:

Jean Allary, Luca Turpin

Account Team:

Leïla Achour, Louis Perrot, Dorian Libet Descorne

Production:

BIG

Sound:

Kouz

Photographer:

Charlotte Abramow

Brand:

Segolene de Noray, Alice Truong, Fabian Sauter

TV Producer:

Isabelle Ménard

Director:

Emma Benestan

Date:

March, 2023