Duracell: New Mom

10.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

Industry:

Electronics, Technology

"New Mom," casts the C-cell battery as a "soothing cylinder of trust" for young parents.

Credits

Advertising Agency:

Wieden + Kennedy New York, USA

Executive Creative Director:

Karl Lieberman

Creative Director:

Jaclyn Crowley

Creative Director:

Eric Helin

Copywriters:

Howard Finkelstein, Katie D'Agostino, Luke Sacherman

Art Directors:

Grant Mason, Grace Martin, Kate Placentra

Design Director:

Justin Flood

Design Team:

Erica Bech, Brian Metcalf, James Hughes, Eden Weingar, Scott Gelber, Braulio Amado, Alis Atwell, Qiong Li, Kurt Woerpel, Chris Kelsch, Alessandro Echevarria

Head of Integrated Production:

Nick Setounski

Integrated Producer:

Sabrina Rahrovi

Art Producers:

Deb Rosen, Ali Berk, Pietro Clemente, Yukino Moore

Head of Creative Services:

Chris Whalley

Print Producer:

David Niblick

Account Team:

Mike Welch, Meghan Mullen, Jamie Robinson

Social Director:

Jessica Breslin

Social Strategist:

Liz Lightbody

Media Director:

David Stopforth

Comms Planner:

Stuart Augustine

Stuart Augustine:

Michael Moronez, Brit Fry

Project Manager:

Ava Rant

Studio Manager:

Jill Kearton

Retouching:

150 Proof

Photographer:

Kristin Gladney

Social Videos:

Social Videos

Date:

January, 2017