Dublin Zoo: Birth, Deaths & Notices

9.0

Media Type:

Print Print

Brand

brand

Agency

agency

Country:

Ireland

Industry:

Recreation, Leisure, Sports

Rothco reframes the traditional ‘Birth, Deaths & Notices’ section of an Irish National newspaper to highlight Africa’s threatened white rhino population at the hands of illegal poachers. In collaboration with Dublin Zoo, the print campaign was sparked by the birth of a rhinoceros calf at the zoo and evolved to illuminate the startling contrast between the birth and death rates of the threatened species.

Credits

Advertising Agency:

Rothco, Dublin, Ireland

Executive Creative Director:

Alan Kelly

Creative Director:

Jonathon Cullen

Copywriter:

Rob Turner

Art Director:

Dave Kelly

Head of Account Management:

Miriam Hendrick

Date:

February, 2018