DR P3: P3 Mission

7.5

Media Type:

Experiential Experiential

Brand

brand

Agency

agency

Country:

Denmark

Industry:

Media

5 years ago, The World Health Association recognized burn out officially as a new disease. Today, 44% of Danish youth is feeling burned out*. The number of young people suffering is increasing. Danish public service radio and TV-station has a mission to turn the tide in a mission to find out what makes the youth happy and encourage them to do more of that – to avoid burnout.

Credits

Advertising Agency:

Uncle Grey, Copenhagen, Denmark

Creative Chairman:

Lars Samuelsen

Creative Director:

Clara Prior-Knock

Creative:

Jacob Grandt, Cecilie Jelstrup Larsen, Nicoline Grace Paulsen, Simon Frøsig

Editor & Motion GFX Artist:

Thorbjørn Fessel

Head of Production:

Anja Erngart

Digital Director:

Kasper A. Nielsen

Chief Operating Officer:

Charlotte Porsager

Loumkloster Light:

Alexander Rindom Andersen, Jonathan Grinderslev Jensen, Solits B.V

Head of Sales UK and Scandinavia:

Mariana Belivanaki

Cross-category Producer, DR Youth:

Dorthe Duvander Kragh

Editor in Chief, DR Youth:

Malene Birkebæk

Head of indie TV commissioning, DR Youth:

Linda Etgar

Project Manager DR Youth:

Marina Jensen

Partners:

Ebbefos Fonden, Ostifterne

Date:

March, 2023