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Dole: Samurai

9.0

Media Type:

Digital

Brand

Agency

Country:

USA

Industry:

Food

Independent, creative and strategy agency The Distillery Project (TDP) has created a digital campaign for Dole Pantry that includes online video, display, social, and search. The work is running now through February 2023. The three x 15-second videos take a funny look at the confusion that ensues when people look at a pineapple in its natural form: big, crowned with a tuft of spikes, and coated with a rather prickly armor that serves as an elaborate self-defense mechanism. A defense mechanism so effective, in fact, that scores of people interested in the delicious fruit simply have no idea how to approach one.