DetecTogether: Exhausted

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Media Type:

Film Film

Brand

brand

Agency

agency

Country:

USA

Industry:

Public Interest, NGO

The humourous multimedia campaign features fireman/influencer Jason Patton of the Fire Department Chronicles, who entertains while confronting and educating stubborn first-responders to remember their responsibility to their own health, and the health of their teammates, in the form of early cancer detection methods. The campaign’s centerpieces are the three spots that each end with the powerful message: “Just like a fire, response time to cancer matters.”

Credits

Advertising Agency:

Cactus, USA

Creative Directors:

Andy Bartosch, Hailey Simon

ECD:

Brian Watson

Art Director:

Jeff Hunter

Copywriter:

Andy Bartosch

Account Director:

Max Cedergreen, Nicole VanDerSnick

Project Manager:

Jordan Talpas

Production Director:

Martha Douglas

Founder, CEO:

Joe Conrad

Partner, CCO:

Norm Shearer

Production Company:

PicRow

Director:

Sergio Cilli

Line Producer:

Daniel Taff

DP:

Andrés Sanchez

Executive Producers:

Dal Wolf, Anthony Ficalora

Editor / Colorist:

Jeff Wilson

Audio Post:

Coupe Studios

Date:

November, 2022