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DermapenWorld: Synergy

5.7

Media Type:

Online

Brand

Agency

Country:

Australia

Industry:

Health, Beauty

Skincare leader DermapenWorld™, headquartered in Australia, and creative and media agency of record, Cutwater, with offices in San Francisco and New York City, have teamed together to launch an all-new brand platform and global, integrated campaign. With microneedling treatments valued at over $540 million and overall aesthetic procedures experiencing a 14% increase, more and more audiences are following an investigative approach toward their particular skincare needs. A new generation has emerged: skintellectuals, those who are knowledgeable about the ingredients, benefits, and science of skincare products.