Decathlon: Ready To Play?

10.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

France

Industry:

Fashion

Decathlon, the third biggest sports company in the world, today relaunches its brand to reflect its transformation from French retailer to global sports brand, in partnership with global brand consultancy Wolff Olins.

Credits

Advertising Agency:

AMV BBDO, London, UK

CCO:

Nick Hulley, Nadja Lossgott

Executive Creative Director:

Laura Rogers

Creative Directors:

Jack Smedley, George Hackforth-Jones

Creative Director/Copywriter:

Tim Riley

Creative Director/Art director:

Michael Jones, João Paulo Testa

Social Creative:

Chelly Brown

Agency Planning Team:

Alice Aldridge, Rebecca Brett

Agency Account Team:

Bruna Bechelli, Pink Kitsawat, Kenza Chakib, Alexandra Sandford-Smith, David Stokes

Agency Producer:

Nick Godden, Rhiannon Nicol

Agency Assistant Producer:

Kieran O’Malley

Agency Designer:

Simon Dilks, Dian Sofia

Production Company:

Magna Studios

Director:

Hector Dockrill

Production Co. Producer:

John Bannister

Post-production Company:

Coffee & TV

Sound studio:

Sine Audio

Audio Post-production:

Sine Audio

Local Production Company:

Gatehouse Commercials

Director:

Meghan Daniels

Production Co. Producer:

Nick Voortman

Photographer:

Tom Sloan

Photographer Agent:

LalaLand Artists

Retouching:

Studio Private

Date:

March, 2024