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Dat Bike: ReCharge

10.0

Media Type:

Online

Brand

Agency

Country:

Vietnam

Industry:

Automotive

How can a start-up disrupt a market when 90% of it is owned by multinationals? In Vietnam, e-bike brand Dat Bike accomplished that by embracing their small business identity. In a campaign by Happiness Saigon, the brand turned their e-bikes into mobile emergency generators, helping out other small businesses survive the country’s common blackouts.