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Cubitts: Gloriously Awkward

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Media Type:

Film

Brand

Agency

Country:

United Kingdom

Industry:

Personal Accessories

Cubitts believe it is time to embrace outliner proportions. Their latest campaign centers around the unconventional, “In a world where everything is created to serve the average, Cubitt’s design for the unaverage, the very unaverage and the very very unaverage. Cubitts like awkward people. Those who don’t fit in and don’t mind fitting in. Those who refuse to acquiesce to an accepted narrative. Let’s relish their resistance.”