CRIS Cancer Foundation: The Battle Inside

9.5

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

Spain

Industry:

Public Interest, NGO

The game, called ‘The Battle Inside’, is a modified version of Doom Eternal, the latest release of the iconic 1993 first-person shooter game. Players of ‘The Battle Inside’ are challenged to ‘fight cancer to beat cancer’ and game play is altered to take place inside the body where it imitates the struggle against leukaemia.

Credits

Advertising Agency:

Cheil Spain

Executive Creative Director:

Alejandro Di Trolio

Creative Director:

Jaime Azurmendi, Sergio Villarrubia

Creative Supervisor:

Álvaro Martínez Berganza, Estanislao Bollain, Diego Lezewski, Miriam Alonso

Copywriter:

Teresa López, Julen Borge, Aitor Carreira

Art Director:

María Lempicka, Irene San José, Andrea Pisarro

Producer:

Alberto Sanchez

Head of Account:

Juan Riesgo

Account Executive:

Estefanía García, Andrés Moncada

Head of Social:

Guillermo Frutos

Influencer Manager:

Paloma Medrano

Date:

March, 2022