Cox: Hi

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

Industry:

Electronics, Technology

Now more than ever, we know how important it is to be connected. In response to COVID-19, Cox Communications has implemented several different actions to help our communities during these difficult times by increasing customer bandwidth, suspending user overage fees and opening all our outdoor hotspots. Further, the Cox Business and FCB team created a 360-campaign (including TV, print, digital, social and OOH) designed to empower and support small business owners who are #MakingItWork. The campaign messaging focuses on making the new way of working work better for Cox Business customers. Rather than using the tactics in this campaign to promote acquisition, Cox Business and FCB pivoted, and instead drove all the work to a landing page with resources and support for business owners.

Credits

Advertising Agency:

FCB Chicago, USA

Chief Creative Officer:

Andrés Ordóñez

SVP, Executive Creative Director:

Avital Pinchevsky

VP, Creative Directors:

Sofia Gonzalez, Josejuan Toledo

Copywriter:

Derrick Yousefi

Art Director:

Victoria Rosselli

EVP North America Director of Production:

Kerry Hill

VP Director of Production:

Joe Tipre

Executive Producer:

Ximena Aguirre

Sr. Producer:

Carolina Velez

Sr Business Manager:

Carol Riffle

Global Account Director EVP:

Cary Pierce

Management Director:

Kevin Burke

Account Director:

Eric Lessens

Production:

Lord and Thomas

Executive Producer:

Celena Mossell

Producer:

Alex Bartczak

Editor:

Nate Brav-McCabe

Director of Audio, VP:

Jason Ryan

Audio Engineer:

Basti Zesaguli

Date:

April, 2020

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