Corriere della Sera: Moms Don't Quit

10.0

Media Type:

Experiential Experiential

Brand

brand

Agency

agency

Country:

Italy

Industry:

Public Interest, NGO

Moms Don’t Quit is a declaration of intents, the strong affirmation of women’s right not to be obliged to choose between motherhood and career, and it’s an invitation for mothers to never give up. This initiative is aimed to contrast those prejuduces that, in Italy, force thousands of women, every year, to write their resignation letter and choose between maternity and work.

Credits

Advetising Agency:

FCB, Milan, Italy

Managing Director:

Giorgia Francescato

Executive Creative Director:

Fabio Teodori

Associate Creative Director:

Gianluca Belmonte

Copywriter:

Gianluca Belmonte, Michele Vicari

Art Director:

Fabio Mazzuchelli, Cristiano Maifrè

Head of Planning:

Susanna Revoltella

Strategic Planner:

Paolo Costella

Group Account Director:

Paola Brunati

Executive Producer:

Cristina Nardi

Production:

Think Cattleya

CEO:

Monica Riccioni

Executive Producer:

Danielle Joujou

Producer:

Arianna Messina

Director:

Maria Guidone

Photo:

Francesco Marullo

Music:

Federico Landini

Photographer:

Angelo Di Pietro

Date:

April, 2017
#emotional