Corona Beer: Coronaless
Media Type:
Online
Brand
Agency
Country:
Industry:
Corona's new global brand campaign debuts in print, OOH and online media in several countries. With "Coronaless", for the first time, Corona removes images of its bottles from communications. The campaign, created by DAVID Sao Paulo and DAVID Bogota, is made up of five different pieces that praise nature and portray a landscape of beach, sun and heat, an environment that is very characteristic of the Corona brand.
Credits
Advertising Agency:
DAVID, Sao Paulo, BrazilCreative Directors:
Fabrício Pretto, Rogério ChavesArt Director:
Felipe ReviteCopywriter:
Filipe RosadoAccount:
Juan Pablo Garcia, Catalina Cordoba, Amanda MezejewskiProduction team:
Fernanda Peixoto, Ana Marques, Mariana Marinho, Letícia BritoGlobal PR Director:
Sandra AzedoProduction Company:
SicariosPhotographer:
Thierry des FontainesExecutive Producer:
João LuzLine Producer:
Rafa PintoOperations:
Lindin LimaPhotography assistant:
Ícaro Torres Correia, Artur LeiteAccount:
Babi Kosloff, Ju Bahia, Yuri FulyEditor:
Juary LeocardioPartner and Global CCO:
Pancho CassisGlobal COO:
Sylvia PanicoECD:
Edgard Gianesi, Renata LeãoDate:
May, 2023
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