Corona Beer: Coronaless

10.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

Germany

Industry:

Alcoholic Drinks

Corona's new global brand campaign debuts in print, OOH and online media in several countries. With "Coronaless", for the first time, Corona removes images of its bottles from communications. The campaign, created by DAVID Sao Paulo and DAVID Bogota, is made up of five different pieces that praise nature and portray a landscape of beach, sun and heat, an environment that is very characteristic of the Corona brand.

Credits

Advertising Agency:

DAVID, Sao Paulo, Brazil

Creative Directors:

Fabrício Pretto, Rogério Chaves

Art Director:

Felipe Revite

Copywriter:

Filipe Rosado

Account:

Juan Pablo Garcia, Catalina Cordoba, Amanda Mezejewski

Production team:

Fernanda Peixoto, Ana Marques, Mariana Marinho, Letícia Brito

Global PR Director:

Sandra Azedo

Production Company:

Sicarios

Photographer:

Thierry des Fontaines

Executive Producer:

João Luz

Line Producer:

Rafa Pinto

Operations:

Lindin Lima

Photography assistant:

Ícaro Torres Correia, Artur Leite

Account:

Babi Kosloff, Ju Bahia, Yuri Fuly

Editor:

Juary Leocardio

Partner and Global CCO:

Pancho Cassis

Global COO:

Sylvia Panico

ECD:

Edgard Gianesi, Renata Leão

Date:

May, 2023