Continental: The Sticky Hoardings

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Brand

brand

Agency

agency

Country:

Brazil

To show Continental tires' Contact Technology, we created a billboard with a special rip that would get the footballs stuck once the players shot against it.

Credits

Advertising Agency:

Grupo Rái, Sao Paulo, Brazil

CEO:

Fábio Burg

Executive Creative Director:

Mauricio Cavalcanti

Creative Directors:

Guilherme Fleury, Marcelo Moura

Art Director:

Flávio Santos

Copywriter:

Marcos Alves

Producer:

Aretha Ayala

Date:

September, 2015