Coco de Mer: Hypnotic, 2

9.6

Media Type:

Print Print

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Fashion

The concept and embroidery designs focus specifically on a study into the sexually metaphorical use of fruit and flora for expressions of sensuality, temptation, and seduction. The concept interprets a study into Botticelli’s infamous ‘Primavera’, a hypnotic allegory based on the lush growth of Sprint. Photographer Rankin & Eminent Creative director Neel Majumder, channels the work of the Italian Renaissance for Coco de Mer’s spring-summer 2019 campaign. The UK-based lingerie brand celebrates the female form with a shoot inspired by Sandro Botticelli’s famous ‘Primavera’ painting.

Credits

Advertising Agency:

The Full Service, London, UK

Executive Creative Director:

Neel Majumder

Photographer:

Rankin

Executive Producer:

Nicola Kenney

Digital:

Neil Bennett, Alex Gale

Art Department:

Kenzie Yeo Donaldson, Amelia Tavenner, Archie Harding, Sadie Haque, Ellie Koslowsky

Producer:

Christine Wright

Date:

January, 2019