Co-op: Great things happen when we work together

10.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Food

With an ambitious target to attract one million new members by the end of 2017, the anchor of the campaign is to illustrate how the Co-op is championing a better way of doing business. Showing people that by joining the Co-op, every time they purchase an own brand product or service 1% will go directly to helping a local cause of their choice, to make great things happen in the community.

Credits

Advertising Agency:

Leo Burnett, London, UK

Copywriter:

Rob Tenconi

Art director:

Mark Franklin

Creative Directors:

Richard Robinson, Graham Lakeland

Executive Creative Director:

Chaka Sobhani

TV Producer:

Helen Choonpicharn

Planner:

Max Keane

Media agency:

Rocket

Planner:

Ben Harrison

Production company:

Tomboy

Director:

Shane Meadows

Editor:

Matthew Gray

Post-production:

The Farm

Audio post-production:

Angell Sound Studios

Date:

April, 2017