Chupa Chups: More to Explore, 1

9.0

Media Type:

Outdoor Outdoor

Brand

brand

Agency

agency

Country:

Germany

Industry:

Confectionery, Snacks

"More to Explore’" a new print and OOH campaign for Chupa Chups, visually transforms the delight of enjoying a longer-lasting lollipop into an expedition to the majestic universe of taste. The eye-catching campaign conceived by Serviceplan Group and crafted by Illusion CGI Studio made the product the star of the imagery, embracing every detail from surface to air bubbles and translucent gum core: an XXL eye-candy. Serviceplan worked closely with innovative CGI studio Illusion in Bangkok.

Credits

Advertising Agency:

Serviceplan Group

Global Chief Creative Officer:

Alexander Schill

Global Head of Art:

Michael Wilk

Art Direction:

Mirjam Olga Strzata

Managing Partner:

Florian Klietz

Photographer:

Illusion

Illustrator:

Illusion

Production Company:

Illusion

Marketing Director Perfetti van Melle:

Nicola Weiss

Date:

May, 2022